Successful proposal writing requires you to make your proposals attractive as well as informative. Your proposal needs to offer your clients a sample of what their world will look like and feel like when they select you for their project.

You can make your proposals more attractive in at least three ways.

AVOID THE “WAR AND PEACE” PROPOSAL

Don’t force your clients to dread reviewing your proposals because they conjure up images of reading “War and Peace.”

Use the proper mix of graphics, fonts, photos, headers, bullets, and paragraphs that immediately proves to the clients that your proposal will be pleasing to the eye and not a burden on their brain.

FLATTERY WILL GET YOU MORE BUSINESS THAN BRAGGING

Attractive also means the readers will be drawn into your proposal because it addresses their stated wants, needs, desires, goals, budgets and timetables. Flatter your clients by making them the Number One consideration in the proposal, not the great things your products or services have done for others.

Your clients will be attracted to the proposal because it fits their situation, not your capabilities and past successes.

AIM FOR THE HEART AND THE HEAD

Your proposals become more attractive when they appeal to your clients emotionally and logically.

It appeals to their emotions because they appreciate something created to solve their problem, fix their pain, or vault them into a productive, prominent, and profitable position.

It appeals to their logic because they recognize the value your solution delivers to them. Your solution may not be the lowest price but the value your solution brings far exceeds any cost considerations.

Attract more business; attract more profits; make your proposals attractive to your clients.